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THE BLOG

Field notes from local search.

Tactics, teardowns, and proof — from the trenches of Google Maps, Google Business Profile, and AI-driven local search.

Technical SEO · 2026-04-29

Does Website Speed Affect SEO? What Local Service Businesses Need to Know

Does website speed affect SEO? Yes — and it also affects AI search. Here's what local service businesses need to know and how to check your score.

AI Visibility · 2026-04-21

llms.txt and the AI Visibility Files Your SEO Agency Probably Isn't Using

llms.txt explained for local businesses. How ChatGPT, Gemini, and Google AI Overviews use AI visibility files — and why most SEO agencies skip them.

Local SEO · 2026-04-19

How to Rank on Google Maps Without Paying for Ads

Organic Maps rankings, AI visibility, and Local Services Ads compared. A practical guide for tradespeople who want durable Google Maps visibility without depending on paid clicks.

AI Visibility · 2026-04-19

How to Get Your Local Business Recommended by AI — And How One Toronto Company Did It in Under a Year

45% of customers now find local businesses through AI tools — and 98.8% of businesses don't appear. Learn the five signals that determine AI recommendations, with a real case study from a Toronto company that went from invisible to first in under a year.