A specialist practice built on one tested method

It was founded in 2026 by Alex B. It is one person, not a team, not a department, and not a network of contractors under a shared brand. It operates across the Greater Toronto Area and Barrie, Ontario, and prices in Canadian dollars.

The scope is deliberately narrow: AI visibility, Google Maps and Google Business Profile work, local SEO audits, and the content architecture that supports both. That is the entire menu. It is not a general digital marketing shop that also does AI, and the reasoning behind running as a narrow practice instead of a broad one is set out in more detail in the note on why a local SEO specialist beats a generalist agency.

Every engagement starts with a full entity audit: how consistently the business is represented across Google Business Profile, the website, citations, and structured data. AI systems and Google Maps both rely on that consistency to resolve who a business is, what it does, and where it operates — inconsistent or thin signals are the most common reason a business stays invisible to both.

From there, the work is schema markup (LocalBusiness, Service, FAQPage, and related types), Google Business Profile configuration, citation cleanup, and content architecture built around how people actually phrase questions to AI tools rather than how they used to type them into Google. None of it is templated — each business gets its own entity definition, its own schema, and its own content, because AI systems treat anything that reads as duplicated or generic as a weaker signal.

The reasoning behind each part of that process — why schema matters, why Google Maps proximity works the way it does, why AI visibility isn't the same discipline as traditional SEO — is documented throughout this site rather than summarized in one place. The AI visibility and pricing and engagement pages go into the specifics.

The reason the method exists at all is that SetupTeam had a real problem worth solving — paid acquisition getting more expensive while AI tools started answering the questions customers used to type into Google. The entity work, schema, citation cleanup, and answer-shaped content were built to fix that specific business, then documented once they held up.

The dashboards, the before-and-after, and the caveats around what that shift does and does not prove are laid out on the AI visibility services page rather than duplicated here. Read them with the disclosure above in mind: one business, one operator, one market, and the person reporting the result is the person who ran it.

Self-application has real limits as evidence — it is not the same as independent third-party validation, and it is presented with that limitation attached rather than smoothed over. The rule the practice holds itself to is simple: if it doesn't work on a real operating business first, it doesn't get offered to anyone.

Alex B. Founder of MoreJobsLocal, and the operator of SetupTeam, the business the method was built on.

There is no sales team here, no account manager, and no handoff to a junior after the contract is signed — those roles do not exist because there is nobody else in the company. The person who answers the phone is the person who writes the schema, rebuilds the Google Business Profile, and explains why a particular fix matters. When something goes wrong, there is exactly one person to hold responsible.

That is a real constraint as much as a selling point. A one-person practice has a ceiling on how many businesses it can serve well at once, and it has no bench to cover an absence. It is worth weighing against what a larger firm offers.

If what you need sits in the right column, the useful answer is to hire someone who specializes in it. Those are legitimate services being done well by other people. They are just not this practice.

No guaranteed rankings. No guaranteed placement in ChatGPT, Gemini, Perplexity, or Google AI Overviews. No promised number of calls, leads, or jobs. No timeline presented as a certainty.

Nobody controls those systems from the outside. Every ranking guarantee in this industry is either a bet on work that would have happened anyway or a claim the provider cannot actually back. What can be promised is the work itself — described plainly before it starts, with the reasoning behind each fix explained so you can judge whether it makes sense rather than taking it on faith.

The commercial terms are set out separately so this page stays about who you'd be working with: the engagement and pricing structure covers how a build starts, what the trial period involves, and what happens after it. Read the terms before the marketing.